Public Resources

Members Only Resources

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MAHPRM Resources

Public Resources

Guidelines for Releasing Information on the Condition of Patients - PDF icon

Web Resources


Resources for Members Only

Community & Public Relations

A Quality Story - PDF icon

Beyond the Basics of Employee Branding: How to Implement a Successful Campaign - PDF icon

Bells and Whistles of Event Planning - PowerPoint icon

Communicating Price and Quality Transparency - PDF icon. or video - WMV icon

Communicating Quality Externally - PDF icon

Components and Tactics for Success in Special Event Fundraising - PDF icon

Making Employees Brand Ambassadors - PDF icon or video - WMV icon

One Hospital’s Health Care Reform Communications Plan - PDF icon

Patient Portal 2.0 Building Engagement with your Docs and Communicating Value to the Patient - PDF icon or video - WMV icon

Your Internal Communications Program: The First Critical Step to Your Overall Communications Success - PDF icon

Community Health

Competing on Health Care Ratings and Rankings - PDF icon. or video - WMV icon

Ebola Preparedness - Talking Points - PDF icon

Improving the Health of the Community - PDF icon

IRS Issues Final Rule Providing Guidance for Charitable Hospitals - PDF icon

NuVal: Leveraging Nutrition for Community Outreach - PDF icon

Population Health and Big Data - PDF icon

Stealth Healthcare - PDF icon

Strong Hospitals...Strong Communities - PDF icon

Wellness From the Inside out: Activating and Measuring your CHNA - PDF icon or video - WMV icon

Crisis Communications

Balancing Act: Maintaining Patient Privacy During a Very Public Crisis - PDF icon

CMS Data and Managing Reputation - PDF icon

Our PR Nightmare - PDF icon

The Role of the Hospital PIO in Disaster Communications - PDF icon

When a Story Goes Viral - PDF icon

Employee Communications

Aligning Employee Engagement With Marketing Communication - Les Landes - PDF icon

Aligning Employee Engagement With Marketing Communication - Burl Stamp - PDF icon

Back to Basics Article - Schwartz - PDF icon

Dealing With Difficult People - PowerPoint icon

Exceptional People Making Connections - PowerPoint icon

How SEO Impacts Reputation Recruitment Retention and Revenue - PowerPoint icon

Leading and Influencing a Multigenerational Workforce - PowerPoint icon

Marketing & Advertising

5Ds of Brand Development—how to assess and develop your brand - PDF icon

Branding Beyond the Basics - PDF icon

Branding for Patients - PDF icon

Beyond Impressions: Taking Search Marketing to the Next Level - PDF icon

Communicating in the Era of Infographics - PDF icon

Communication Transformation - PDF icon

CRM for Every Budget - PDF icon

Experience Mapping - PDF icon

Futurescan 2013 - PDF icon

HIPAA: What Marketing & Communications Need to Know Video - PDF icon. or video - WMV icon

How to Connect with Your Audience and Advance Your Brand - PowerPoint Icon

Marketing Case Studies - PDF icon

Marketing to the Modern Family - PDF icon

Mercy's Brand Journey - PDF icon

Next Patient (The): Changing Behaviors And Needs Of Health Care Consumers - PDF icon

Planning the branded event from start to finish - PDF icon

Removing the Guesswork with Real-Time Patient Feedback - PDF icon

Repurposing Content - PDF icon or video - WMV icon

Steps to Creating a Hot Hospital Brand - PDF icon

Swiping Right: Finding and Keeping the Right Agency Partner - PDF icon and videos - WMV icon

Transforming the Marketing Mix - PDF icon

Using Mindfulness to Boost Productivity, Job Performance and Health - PDF icon

Welcome to the Experience Economy - PDF icon

Why Advertising is Ignored - PDF icon

Media Relations

Let's Give Them Something to Talk About - PDF icon

Media Survival Guide - PDF icon

What Journalists Want - PDF icon

Storytelling Fillable Form - Our Story - Word

Online & Social Media

5 Best Practices in Visual Social Media - Part 1 - PDF icon

5 Best Practices in Visual Social Media - Part 2 - PDF icon

A Social Media Strategy - PDF icon

Becoming Your Own Media Outlet - PDF icon

Best Social Media Practices to Increase ROI - PDF icon

Creating Integrated Designs Across Traditional and Digital Media - PDF icon

DIY Video Healthcare - PDF icon

Empowering Your Biggest Fans to Become Your Social Media Ambassadors - PowerPoint icon

Finding Your Stories to Engage Patients and Your Organization - PowerPoint icon

Implementing Online Best Practices - PDF icon

Instituting a Social Media Policy - PDF icon

My Child, My Story -Testing the New Media Waters - PDF icon

Optimizing your website for search engines - PDF icon

Paid Search for Healthcare - PDF icon

Patient Portals and Meaningful Use - PDF icon

Preparing Your Current Website for Your Future Website - PowerPoint icon

Social Media 2016 - PDF icon

Social Media Update - How Mobile Technology is Transforming Hospital Social Media Communications - PDF icon

Taking Back Control of Your Online Identity - PDF icon

Taking the fight to Facebook - PDF icon

Telling Your Story Through Video - PDF icon

The Power of Integrated Marketing: Static Web, Social Web and Mobile Web - PDF icon

Using Digital Advertising to Drive Calls to Action - PDF icon

Physician Relations

Doctors are People Too - PDF icon

If They’re Part of the Family, Why are we Feuding? Marketing employed physicians - PDF icon

Marketing and Public Relations Opportunities for new St. Anthony’s Physician Organization Physicians -PDF icon

Maximizing Message with Physicians - PDF icon

Successfully Onboarding and Promoting Newly Acquired Physicians - PDF icon


Injection ROI into Your Special Events - PDF icon

Measure Your Projects Effectively - PDF icon

Self Improvement

10 Decisions Leaders Make Daily - PDF icon

Capture Your Spark - PDF icon

If healthcare is about well being-then why am I so stressed out? - PDF icon

Insane Science: 5 New Books That Explain The Brain

MOJO: How To Get It, How To Keep It and How To Get It Back When You Lose It - PDF icon

Recapturing Your Spark - PDF icon

The Girl Who Kicked the Hornet's Nest - PDF icon

Writing and Editing - PDF icon


Changing Health Care Landscape (The) - PDF icon

HIPAA Update 2016 - PDF icon


Start a conversation on LinkedIn LinkedIn icon or Facebook Facebook Icon by searching "MAHPRM".