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Public Resources

• Release of Patient Conditions
• Web Resources
• HIPAA

Members Only Resources

• Community & Public Relations
• Community Health
• Crisis Communications
• Employee Communications
• Marketing & Advertising
• Media Relations
• Online & Social Media
• Physician Relations
• Self Improvement
• Updates

MAHPRM Resources

Public Resources

Guidelines for Releasing Information on the Condition of Patients -

Web Resources

HIPAA

Resources for Members Only

Community & Public Relations

Building PR/Communications Measurement: Data for Strategy & Demonstrated Impact -

Fundraising for Nonprofits: How to Put the ‘Fun’ in Fundraising by Cultivating a Pool of People -

Bells and Whistles of Event Planning - (To open/view PowerPoints in IE, save the file to your local folder to download.)

Communicating Price and Quality Transparency - . or video -

Making Employees Brand Ambassadors - or video -

Community Health

Competing on Health Care Ratings and Rankings - . or video -

IRS Issues Final Rule Providing Guidance for Charitable Hospitals -

Population Health and Big Data -

Strong Hospitals...Strong Communities -

Wellness From the Inside out: Activating and Measuring your CHNA - or video -

Crisis Communications

Being Your Best During Your Company’s Worst Days: Crisis Management -

MO Hospital Crisis Communications Incidents – Lessons Learned -

Balancing Act: Maintaining Patient Privacy During a Very Public Crisis -

CMS Data and Managing Reputation -

Our PR Nightmare -

When a Story Goes Viral -

Employee Communications

Aligning Employee Engagement With Marketing Communication - Les Landes -

• Guidelines for Town Hall Meetings -

Aligning Employee Engagement With Marketing Communication - Burl Stamp -

Back to Basics Article - Schwartz -

Dealing With Difficult People - (To open/view PowerPoints in IE, save the file to your local folder to download.)

Exceptional People Making Connections - (To open/view PowerPoints in IE, save the file to your local folder to download.)

How SEO Impacts Reputation Recruitment Retention and Revenue - (To open/view PowerPoints in IE, save the file to your local folder to download.)

Leading and Influencing a Multigenerational Workforce - (To open/view PowerPoints in IE, save the file to your local folder to download.)

Marketing & Advertising

Finding Fit Messaging Frameworks For Marketing Growth -

Making the Case for Investing in Marketing - | 5 Year Plan - | Marketing Stoplight Template -

Communicating in the Era of Infographics -

Communication Transformation -

CRM for Every Budget -

HIPAA: What Marketing & Communications Need to Know Video - . or video -

How to Connect with Your Audience and Advance Your Brand - (To open/view PowerPoints in IE, save the file to your local folder to download.)

Marketing to the Modern Family -

Mercy's Brand Journey -

Next Patient (The): Changing Behaviors And Needs Of Health Care Consumers -

Planning the branded event from start to finish -

Removing the Guesswork with Real-Time Patient Feedback -

Repurposing Content - or video -

Swiping Right: Finding and Keeping the Right Agency Partner - and videos -

Welcome to the Experience Economy -

Media Relations

Let's Give Them Something to Talk About -

Media Survival Guide -

What Journalists Want -

Storytelling Fillable Form - Our Story -

Online & Social Media

How to Use Video to Build Strong Emotional Connections with Your Audience -

Localized Geotargeting for Digital Marketing Success -

10 Social Media Trends That Are Transforming Health Care Marketing -

Watch Your Step - Navigating The Social Media Minefield | Sample Social Media Policies -

When They Hate You On Facebook Crisis Communications -

Think Before You Tweet: Patient Privacy Rights in the Age of Social Media -

Becoming Your Own Media Outlet -

Creating Integrated Designs Across Traditional and Digital Media -

DIY Video Healthcare -

Empowering Your Biggest Fans to Become Your Social Media Ambassadors - (To open/view PowerPoints in IE, save the file to your local folder to download.)

Finding Your Stories to Engage Patients and Your Organization - (To open/view PowerPoints in IE, save the file to your local folder to download.)

Paid Search for Healthcare -

Patient Portals and Meaningful Use -

Preparing Your Current Website for Your Future Website - (To open/view PowerPoints in IE, save the file to your local folder to download.)

Taking Back Control of Your Online Identity -

Telling Your Story Through Video -

Physician Relations

Doctors are People Too -

Successfully Onboarding and Promoting Newly Acquired Physicians -

Self Improvement

Reigniting The Passion In Your Daily Writing - When Did This Become A Loveless Marriage -

How (and Why) to Bridge Hearts and Minds -

Tell Compelling Stories -

10 Decisions Leaders Make Daily -

Writing and Editing -

Updates

Changing Health Care Landscape (The) -

HIPAA Update 2016 -

 

P.O. Box 60 • Jefferson City, MO 65102-0060 • Phone: 573/893-3700 • Fax: 573/893-2809

P.O. Box 60
Jefferson City, MO 65102-0060
Phone: 573/893-3700
Fax: 573/893-7665