MAHPRM Presentation Archives
2019
Summer Forum Presentations
10 Social Media Trends That Are Transforming Health Care Marketing (Heather Mansfield, Founder and CEO, Nonprofit Tech for Good, Tucson, Ariz.) - 
Finding Fit: Messaging Frameworks For Marketing Growth (Justin Watkins, Founder and CEO, Native Digital, Kansas City, Mo.) -
How to Use Video to Build Strong Emotional Connections with Your Audience (Jeff Branscom, Co-founder, Cosmic Sauce, Columbia, Mo. and Johnny Eaker, Co-Founder, Video Strategist, Cosmic Sauce, Columbia, Mo.) -
Localized Geotargeting for Digital Marketing Success (Josh Dahmes, Vice President, Digital Marketing, Bluespire, and Minneapolis, Minn.) -
Making the Case for Investing in Marketing - | 5 Year Plan - 
| Marketing Stoplight Template - 
(Christine Albert, MPP, APR, Senior Vice President, Marketing and Communications, LCMC Health, New Orleans)
Reigniting The Passion In Your Daily Writing - When Did This Become A Loveless Marriage (Dr. Keri Franklin, Ph.D., Professor, Department of English, Director, Office of Assessment,
Director, Center for Writing in College, Career and Community, Missouri State University, Springfield, Mo.) -
Watch Your Step - Navigating The Social Media Minefield | Sample Social Media Policies (Jane Drummond, General Counsel and Vice President of Legal Affairs, Missouri Hospital Association, Jefferson City, Mo.) -
When They Hate You On Facebook Crisis Communications (Ben Roberts, PR & Social Media Manager, Marketing & Communications, Phoebe Putney Health System,
Albany, Ga.) -
2018
Summer Forum Presentations
How (and Why) to Bridge Hearts and Minds -
Think Before You Tweet: Patient Privacy Rights in the Age of Social Media -
Building PR/Communications Measurement: Data for Strategy & Demonstrated Impact -
Fundraising for Nonprofits: How to Put the ‘Fun’ in Fundraising by Cultivating a Pool of People -
Being Your Best During Your Company’s Worst Days: Crisis Management -
MO Hospital Crisis Communications Incidents – Lessons Learned -
2017
Summer Forum Presentations
Aligning Employee Engagement With Marketing Communication - Burl Stamp -
Aligning Employee Engagement With Marketing Communication - Les Landes -
Back to Basics Article - Schwartz -
Bells and Whistles of Event Planning - (To open/view PowerPoints in IE, save the file to your local folder to download.)
Components and Tactics for Success in Special Event Fundraising -
Dealing With Difficult People - (To open/view PowerPoints in IE, save the file to your local folder to download.)
Empowering Your Biggest Fans to Become Your Social Media Ambassadors - (To open/view PowerPoints in IE, save the file to your local folder to download.)
Finding Your Stories to Engage Patients and Your Organization - (To open/view PowerPoints in IE, save the file to your local folder to download.)
How SEO Impacts Reputation Recruitment Retention and Revenue - (To open/view PowerPoints in IE, save the file to your local folder to download.)
Leading and Influencing a Multigenerational Workforce - (To open/view PowerPoints in IE, save the file to your local folder to download.)
Panel Presentation - Anne Kettenbrink - MU - (To open/view PowerPoints in IE, save the file to your local folder to download.)
Panel Presentation - Penny Daniels - SSM Health - (To open/view PowerPoints in IE, save the file to your local folder to download.)
Preparing Your Current Website for Your Future Website - (To open/view PowerPoints in IE, save the file to your local folder to download.)
Storytelling Fillable Form Our Story -
2016
December Webinar
Swiping Right: Finding and Keeping the Right Agency Partner
Summer Forum Presentations
Communication Transformation -
2015
December Webinar
Communicating Price and Quality Transparency - - video 
October Webinar
Successfully Onboarding and Promoting Newly Acquired Physicians -
August Webinar
Patient Portal 2.0 Building Engagement with your Docs and Communicating Value to the Patient - - video
Summer Forum Presentations
Becoming Your Own Media Outlet -
Changing Health Care Landscape (The) -
Creating Integrated Designs Across Traditional and Digital Media -
Marketing to the Modern Family -
Next Patient (The): Changing Behaviors And Needs Of Health Care Consumers -
Population Health and Big Data -
Telling Your Story Through Video -
May Webinar
Wellness From the Inside out: Activating and Measuring your CHNA - - video
Strong Hospitals...Strong Communities -
2014
December Webinar
Repurposing Content - or video -
October Webinar
Making Employees Brand Ambassadors - or video -
August Webinar
HIPAA: What Marketing & Communications Need to Know - or video -
Summer Forum Presentations
10 Decisions Leaders Make Daily -
CMS Data and Managing Reputation -
Communicating in the Era of Infographics -
Planning the branded event from start to finish -
Removing the Guesswork with Real-Time Patient Feedback -
Social Media Update - How Mobile Technology is Transforming Hospital Social Media Communications -
Taking Back Control of Your Online Identity -
Welcome to the Experience Economy -
April Webinar
Patient Portals and Meaningful Use -
2013
December Webinar
Optimizing your website for search engines -
October Webinar
Competing on Health Care Ratings and Rankings - . or video -
August Webinar
NuVal: Leveraging Nutrition for Community Outreach -
Summer Forum Presentations
5 Best Practices in Visual Social Media - Part 1 -
5 Best Practices in Visual Social Media - Part 2 -
5Ds of Brand Development—how to assess and develop your brand -
Maximizing Message with Physicians -
Transforming the Marketing Mix -
Using Mindfulness to Boost Productivity, Job Performance and Health -
April Webinar
2012 Show-Me Best of Show: Let's Give Them Something to Talk About -
2012
December Webinar
Summer Forum Presentations
Taking the fight to Facebook -
Best Social Media Practices to Increase ROI -
Using Digital Advertising to Drive Calls to Action -
The Girl Who Kicked the Hornet's Nest -
April Webinar
Measure Your Projects Effectively -
January Webinar
Injection ROI into Your Special Events -
2011
Summer Forum Presentations
The Role of the Hospital PIO in Disaster Communications -
One Hospital’s Health Care Reform Communications Plan -
The Power of Integrated Marketing: Static Web, Social Web and Mobile Web -
MOJO: How To Get It, How To Keep It and How To Get It Back When You Lose It -
Insane Science: 5 New Books That Explain The Brain
Your Internal Communications Program: The First Critical Step to Your Overall Communications Success -
April Webinar
2010
October Webinars
Part I: If They're Part of the Family, Why are we Feuding? Marketing employed physicians -
Part II: Marketing and Public Relations Opportunities for new St. Anthony’s Physician Organization Physicians -
June Webinar
Summer Forum Presentations
Balancing Act: Maintaining Patient Privacy During a Very Public Crisis -
Communicating Quality Externally -
If healthcare is about well being-then why am I so stressed out? -
If They’re Part of the Family, Why are we Feuding? Marketing employed physicians -
Beyond the Basics of Employee Branding:
How to Implement a Successful Campaign -
Webinar: Instituting a Social Media Policy -
April Webinar
My Child, My Story -Testing the New Media Waters -
2009
Summer Forum Presentations
Implementing Online Best Practices -
Steps to Creating a Hot Hospital Brand -
Beyond Impressions: Taking Search Marketing to the Next Level -
Improving the Health of the Community -
